Elizabeth Bromstein   Sep 9, 2010 0 Comments

Carrie Underwood Carrie Underwood has been named Olay's first-ever North American Celebrity Ambassador.

A press release says the American Idol and Multi-platinum singer-songwriter "amplifies a positive message for a new generation of women to challenge their own skin's possibilities with the latest advances in skincare from Olay as part of the brand's "Challenge What's Possible" campaign."

Carrie will also represent a line of skincare products for the brand. The campaign is scheduled to debut in early 2011. 

Joe Arcuri, Vice President for North America, Procter & Gamble Beauty says, "Carrie epitomizes Olay's mission to challenge possibilities and encourage a new generation of women to learn about skincare and make a noticeable impact on their skin's appearance."

"I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years," Carrie said. "As a little girl I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skincare products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay's inspiring campaign echoes my beliefs and feels deeply personal to me."

Olay is a proud sponsor of Carrie's "Play On Tour" this fall. The tour will make the following Canadian stops:

• Toronto, ON - November 3rd

• Penticton, BC - December 15th

• Vancouver, BC - December 16th

• Edmonton, AB - December 18th

• Calgary, AB - December 19th


 

: 9:29 AM in American Idol, Carrie Underwood, Celebrities marketing stuff
0 Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

 
Search