Carrie Underwood has been named Olay's first-ever North American Celebrity Ambassador.

A press release says the American Idol and Multi-platinum singer-songwriter "amplifies a positive message for a new generation of women to challenge their own skin's possibilities with the latest advances in skincare from Olay as part of the brand's "Challenge What's Possible" campaign."

Carrie will also represent a line of skincare products for the brand. The campaign is scheduled to debut in early 2011. 

Joe Arcuri, Vice President for North America, Procter & Gamble Beauty says, "Carrie epitomizes Olay's mission to challenge possibilities and encourage a new generation of women to learn about skincare and make a noticeable impact on their skin's appearance."

"I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years," Carrie said. "As a little girl I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skincare products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay's inspiring campaign echoes my beliefs and feels deeply personal to me."